DIGITAL MARKETING & DESIGN
Shelmerdine Marketing Audit
I wrote this marketing audit for Shelmerdine Garden Centre in Marketing: Data and Analytics class. The audit details all of Shelmerdine's current marketing performance efforts, including a company overview, market analysis, marketing objectives, marketing strategies and tactics, digital marketing assessment, SWOT analysis, marketing systems and processes, and insights and recommendations.
Winnipeg Sea Bears Brand Guidelines
During my work placement with the Winnipeg Sea Bears I rewrote the brand guidelines. The organization's messages were previously in different locations and the Sea Bears were forming new partnerships, so I created an easily accessible document with the brand narrative, themes, logos, typography, and brand colours.
"Study Smarter Not Harder"
This is a brochure I designed in Digital Media Design class about RRC Polytech's recommended study tips. I used Adobe InDesign and original photography to create this brochure. The design principles I used, such as contrast, balance, proportion, and hierarchy made this a visually appealing and cohesive design I am very proud of.
"One Health Impact"
I wrote and designed this "One Health Impact" report for the Winnipeg Humane Society (WHS) in Marketing: Data and Analytics class. The objective was to tell a story using data from WHS's annual reports and communicate the need for donations.
